MTV Network Case Study Example | Topics and Well Written Essays - 1000 words

MTV Network - Case Study Example MTV’s strategy in the Middle East is mostly based on the population, which comprises a large portion of teens whom it was targeting. The company saw the large population as an opportunity despite acknowledging that the challenges would be immense. MTV saw that the Middle East was an opportunity for expansion with respect to an audience of 190 million people that was unexploited. In addition, the company had undertaken adequate market research on the Middle East market and found out that there were no other channels providing similar content as MTV does with regard to international content. In the quest to fit in, MTV decided that it would produce 45% of the Arabia’s content locally to ensure that it met the standards of the conservative society. This would include a variety of programming ranging from music videos and reality shows to documentaries. Broadcasting 45% of local content would be a strategy that would help in unifying the area, which is known for constant po litical tensions. To beat the competition, MTV strategized a way of enabling the youths to voice their concerns and advertise their talents. In addition, usage of the Internet to allow people to access the channel anytime and anyhow they wish was also a good strategy that MTV devised to help in dealing with the competition of approximately 50 other local channels. The entire strategy is good and could work in this environment but with caution. This implies that the company should be very cautious on the content that it broadcasts.

Horizontal Violence in the Workplace Research Paper

Horizontal Violence in the Workplace - Research Paper Example Conclusion A. Analytical summary B. Thesis statement reworded C. Concluding statement Horizontal Violence Definition: Horizontal violence is defined as the antagonistic behavior by an individual or people towards another individual or a group of people. It is can be classified as an act of bullying, which is today reported to be extensive among the nurses and health care professionals. According to Yildirim (2009), it is an unacceptable endemic present in the workplace culture. Yildirim’s view is that all members in organizations should address this issue as a group in order to eliminate this detrimental behavior. Additionally, it can be viewed as an inter-group conflict at work which may be manifested in concealed or unconcealed hostile behavior. When the term â€Å"horizontal violence† is applied in the nursing profession, it thereby defines a nurse to nurse aggression. This violence may be in the form of nonverbal or verbal behavior. Vartia (2001) states that it refe rs to situations where an individual is subjected to a recurrent and long-lasting hostile act which is oppressing. Those who are targeted have low self confidence as compared to those who are not targets. Thesis statement: From a principled outlook, tolerating bullying behavior is wrong and it violates the basic oath of keeping patients safety. Workplace Perception of Bullying There are numerous views that exist at work regarding why some workers are bullied and why people bully others. The perceived notion at work is that those who bully do it because it promotes their individual feelings. Bullies perceive that they can use their positions, for those in power, over those who may be weak. The perceived control of the bully over the victim may be the key to this act. An individual perceived by other people to be different may be exposed to some form of bullying acts. In cases where an organization or certain individuals perceive others as a threat, there are increased chances of bull ying. Additionally, perceptions of bullying or horizontal violence at work may also be under the influence of the culture in the organization. When an organization’s culture is positive, workers adopt proper behavior. However, when the culture in the firm is negative, workers’ attitudes towards new and different individuals are inappropriate. Signs of Work Place Bullying The detrimental effects of psychological cruelty may begin to appear as a result of collective injuries that may progressively build up in an individual, in this case a nurse. These are signs that bullying is taking place at work, among the health professionals. Among the nurses, signs of bullying range from nurses finding their tasks extremely difficult, low self esteem, to nurses with poor goals (Vartia, 2001). According to Yildirim (2009), signs of a bullied worker or nurse include: reduced motivation at work, low productivity, reduced concentration span, poor commitment to work and their relationsh ips with the managers, colleagues and patients are extremely poor. If these signs are not identified earlier, they are most likely to spill over to other nurses at work, thereby corroding a peaceful workplace environment for all health-care professionals. The anger that a nurse may feel towards a colleague who bullies may be channeled to actions that are not constructive. Thomas (2009) states that fatigue, depression and physical health problems are some of the signs depicted. Through his research, he also found that among